COMPANY CREDENTIALS
Marketing that
moves people.
Events | Roadshows | In-store Activation | CSR | PR
Pan Marketing Services
charan@panmarketingservices.net
CONTENTS
What is inside
01
About PMS
03
02
Roadshow & Activation
06
03
In-store & Exhibitions
22
04
Impact Events
42
05
Corporate Social Responsibility
61
06
PR Results
66
07
Why Us & Contact
72
01
About PMS
Why PMS and our services
PAN MARKETING SERVICES
ABOUT PMS | 04 / 73
ABOUT PMS
Why
P
M
S
?
Strength!
: Excellent team management
: Excellent Knowledge, Quality & Control
: Effective Report Program!
: Cost Effective
We Provide
Fresh ideas
Creative concepts
Right target market
Impeccable service
Timely delivery
Ingenious execution
Real RESULTS
Want it all?
We provide the best solutions for our clients.
Always!
PAN MARKETING SERVICES
ABOUT PMS | 05 / 73
ABOUT PMS
Complete Service & effective programs are :
✓
E
vents : Grand Opening, New promotion, New Product etc..
✓
R
oadshow, Caravan, Sampling : Nationwide
✓
S
eminar, Training, Outing
✓
P
C, PG, Merchandise, Sales Force
✓
E
xhibitions
✓
B
ooth
✓
T
our Operation
✓
C
SR, CRM
✓
A
dvertising > Strategic Planning > Media > TVC > Print Ads
✓
P
romotions
o
N
ationwide Sales Promotions, Lucky Draws and Redemptions
o
I
n-store Activations, Roadshows and Caravans
o
P
Cs and MGs
o
P
OPs
Our
Service
02
Roadshow & Activation
BMW Barcelona Motor, Osotsapa LIPO, MTS, Phayathai Hospital 3, On
Demand Tutor
PAN MARKETING SERVICES
ROADSHOW & ACTIVATION | 07 / 73
ROADSHOW & ACTIVATION
Strategic
activity
program
conceptualization,
planning
and
execution
designed
to
achieve
the
company
and
brand
objectives
by
motivating
consumer attention:
✓
Design & Concept development
✓
Create Brand Awareness
✓
Impulse sales motivation tactics
✓
Publicize product information
✓
Collect database from consumers
Roadshow:
Activity
PAN MARKETING SERVICES
ROADSHOW & ACTIVATION | 08 / 73
ROADSHOW & ACTIVATION
Duration
✓
Year 2015- Present
The Strategies
✓
Attract & Approach
✓
Engage
✓
Promotion
✓
Convince
The Solutions
✓
Planning & Prime Location
✓
Management: Supervisor & Sales Assistant
✓
Collect Database
✓
Booth Set up & Dismantle
✓
Report Program
Venue:
✓
Department store
✓
Community Mall
✓
Office Building
Roadshow:
BMW Barcelona Motor
PAN MARKETING SERVICES
ROADSHOW & ACTIVATION | 09 / 73
ROADSHOW & ACTIVATION
Roadshow
:
BMW Barcelona Motor
PAN MARKETING SERVICES
ROADSHOW & ACTIVATION | 10 / 73
ROADSHOW & ACTIVATION
Roadshow:
BMW Barcelona Motor
PAN MARKETING SERVICES
ROADSHOW & ACTIVATION | 11 / 73
ROADSHOW & ACTIVATION
Roadshow:
BMW Barcelona Motor
PAN MARKETING SERVICES
ROADSHOW & ACTIVATION | 12 / 73
ROADSHOW & ACTIVATION
Roadshow:
BMW Barcelona Motor
PAN MARKETING SERVICES
ROADSHOW & ACTIVATION | 14 / 73
ROADSHOW & ACTIVATION
PAN MARKETING SERVICES
ROADSHOW & ACTIVATION | 15 / 73
ROADSHOW & ACTIVATION
Demo Day :
BMW Barcelona Motor
Duration
✓
Year 2016
Objective
✓
Drive Sell volume
✓
Brand
& Company Awareness
✓
New Target & Prospect: Collect
Database
Venue
✓
BMW Barcelona
Motor
PAN MARKETING SERVICES
ROADSHOW & ACTIVATION | 16 / 73
ROADSHOW & ACTIVATION
Demo Day :
BMW Barcelona Motor
PAN MARKETING SERVICES
ROADSHOW & ACTIVATION | 17 / 73
ROADSHOW & ACTIVATION
Target Market
✓
Office Buidling & Outdoor
Market
Venue (15 locations)
✓
Sathorn City Tower
✓
Rasa Tower
✓
United Center Silom
✓
Asiatique The Riverfront
✓
Etc.
The Challenge
✓
Wet Sampling
✓
Approach Target Group
and build up relationship
with consumer
The Solutions
✓
Design & Decoration
✓
Collect Data
✓
Game & Lucky Draw
Roadshow
:
Osotsapa LIPO : Take a Break (Season 2 & 3 )
PAN MARKETING SERVICES
ROADSHOW & ACTIVATION | 18 / 73
ROADSHOW & ACTIVATION
Project Name:
MTS
ประชาสัมพันธ์การลงทุนทองค า
Client
:
MTS
Target
: Male and Female
Office workers
Investors
The Challenge
: - Approach Target Group and build up
relationalship with consumer
- Open New Account for investment
The Solutions
: Design & Decoration
Collect Data
Game & Lucky Draw
Roadshow:
MTS
แม่ทองสุก
PAN MARKETING SERVICES
ROADSHOW & ACTIVATION | 19 / 73
ROADSHOW & ACTIVATION
Project Name :
Phayathai Hospital 3
Troop activity
Client
:
Phayathai Hospital 3
Target
:
45 years up and older
Venue
: The Mall Thapra
Sri Phaya Pier
Bangkae Market
Sethakij Village
The Circle Ratchapruek
Pata Pinklao
The Mall Bangkae
Wongwianyai
The Challenge
: Introduce New Heart Center & Free Check-up
The Solutions
:
Survey & Coordinate with Venue
Concept & Design
Roadshow:
Phayathai Hospital 3
PAN MARKETING SERVICES
ROADSHOW & ACTIVATION | 20 / 73
ROADSHOW & ACTIVATION
Troop Activity :
On Demand Tutor
PAN MARKETING SERVICES
ROADSHOW & ACTIVATION | 21 / 73
ROADSHOW & ACTIVATION
Troop Activity :
On Demand Tutor
03
In-store & Exhibitions
LG Electric exhibitions, sale events and in-store promotions at Home
Pro, Big C and Global House
PAN MARKETING SERVICES
IN-STORE & EXHIBITIONS | 23 / 73
IN-STORE & EXHIBITIONS
We go beyond beautiful designs, structures and furniture. We make sure your target
audience visits and interacts directly with you at your exhibit.
From
the
initial
brief,
we
explore
various
themes
and
new
executable
ideas
to
make
your exhibition bigger and better while keeping to budget
✓
Design based on the concept/theme
✓
High quality construction, set-up and set-down
✓
Planning, sourcing of all the elements
✓
Create traffic-driving activities and customer involvement
✓
Development of company, brand presentations
✓
On-site logistics support and technical requirements
✓
Database collection, survey and post evaluation reports
✓
Overall project management and operations
Outstanding
: Instore & Exhibitions
PAN MARKETING SERVICES
IN-STORE & EXHIBITIONS | 24 / 73
IN-STORE & EXHIBITIONS
LG Electric
PAN MARKETING SERVICES
IN-STORE & EXHIBITIONS | 25 / 73
IN-STORE & EXHIBITIONS
LG Electrics
PAN MARKETING SERVICES
IN-STORE & EXHIBITIONS | 26 / 73
IN-STORE & EXHIBITIONS
LG Electric
PAN MARKETING SERVICES
IN-STORE & EXHIBITIONS | 27 / 73
IN-STORE & EXHIBITIONS
LG Electric
PAN MARKETING SERVICES
IN-STORE & EXHIBITIONS | 34 / 73
LG
Instore Promotion
Home Pro
PAN MARKETING SERVICES
IN-STORE & EXHIBITIONS | 38 / 73
LG
Instore Promotion
Big C
PAN MARKETING SERVICES
IN-STORE & EXHIBITIONS | 40 / 73
LG
Instore Promotion
Global House
04
Impact Events
Mirage Audio Motor Show 2017, Jubilee Diamond, Thai Belgian
Friendship Economic Forum, PRIMA, MONO Group, Money Channel Expo
PAN MARKETING SERVICES
IMPACT EVENTS | 43 / 73
IMPACT EVENTS
Event:
Mirage Audio Motor Show2017
Venue
✓
Challenger Hall1
✓
Muengtnong Thani
✓
27 March – 9 April 2017
The Solutions
✓
Booth Design & Construction
✓
Booth Set up
✓
Overall Management
✓
Press Conference
✓
Press Conference
✓
Activities
✓
Activity
✓
Woonsen Special Show
✓
FHM: GND Battle
✓
Pretty
PAN MARKETING SERVICES
IMPACT EVENTS | 44 / 73
IMPACT EVENTS
Booth:
Mirage Audio Motor Show2017
PAN MARKETING SERVICES
IMPACT EVENTS | 45 / 73
IMPACT EVENTS
Press Conference & Activity :
Mirage Audio Motor Show2017
PAN MARKETING SERVICES
IMPACT EVENTS | 46 / 73
IMPACT EVENTS
Press Conference & Activity :
Mirage Audio Motor Show2017
PAN MARKETING SERVICES
IMPACT EVENTS | 47 / 73
IMPACT EVENTS
Press Conference & Activity :
Mirage Audio Motor Show2017
PAN MARKETING SERVICES
IMPACT EVENTS | 48 / 73
IMPACT EVENTS
โพตส์
ทู
เดย์
PR: Mirage Clipping News
คมชัดลึก
คมชัดลึก
PAN MARKETING SERVICES
IMPACT EVENTS | 49 / 73
IMPACT EVENTS
สยามธุรกิจ
โพตส์
ทู
เดย์
สยามธุรกิจ
PR: Mirage Clipping News
PAN MARKETING SERVICES
IMPACT EVENTS | 50 / 73
IMPACT EVENTS
Biz News
PR: Mirage Clipping News
PAN MARKETING SERVICES
IMPACT EVENTS | 51 / 73
IMPACT EVENTS
Venue
✓
Author Lounge, Oriental Hotel
Target Market
✓
Media and Press
✓
A+, potential customer with
high income
The Challenge
✓
New 2012 Collection Launch
The Solutions
✓
Press Conference
✓
Fashion Show by celebrities
Press Launch :
Jubilee Diamond New 2012 Collection
PAN MARKETING SERVICES
IMPACT EVENTS | 52 / 73
IMPACT EVENTS
Event:
Thai Belgian Friendship Economic Forum
Duration
✓
4 November 2015
Venue
✓
ABAC Bangna
Objective
✓
Relationship between
Thai - Belgian
Target
✓
Princess of Belgiam
✓
Company’s Leaders
✓
VVIP
PAN MARKETING SERVICES
IMPACT EVENTS | 53 / 73
IMPACT EVENTS
Event:
Thai Belgian Friendship Economic Forum
PAN MARKETING SERVICES
IMPACT EVENTS | 54 / 73
IMPACT EVENTS
Event:
Thai Belgian Friendship Economic Forum
PAN MARKETING SERVICES
IMPACT EVENTS | 56 / 73
IMPACT EVENTS
Project Name
:
PATTAYA
MARTIAL ARTS GRAND CHAMPIONSHIP 2015
Client
:
GMScoring
Date
:
2 June 2015
Venue
:
Golden Tulip , Praram 9
Target
: Press
VIP
Sports Association
The Solutions
: Press Conference
Event :
Sport
PAN MARKETING SERVICES
IMPACT EVENTS | 57 / 73
IMPACT EVENTS
Duration
✓
September 2015
Venue
✓
Prima Factory
Objective
•
Factory openhouse
•
Maintain Relationship
•
Opportunity to drive sale volume
•
Brand corporate
Event:
PRIMA Privilege Party
PAN MARKETING SERVICES
IMPACT EVENTS | 58 / 73
IMPACT EVENTS
Event :
PRIMA Privilege Party
PAN MARKETING SERVICES
IMPACT EVENTS | 59 / 73
IMPACT EVENTS
Duration
✓
2 February 2013
Venue
✓
La Toscana,
Suanpueng, Ratburi
Target
✓
Top customers who
download ringtones
The Solutions
✓
Concept Idea & Theme
✓
Design & Decorations
✓
Coordinate with venue
✓
Set up & Run Queue on Stage
✓
Routing
Thank you party:
MONO Group
PAN MARKETING SERVICES
IMPACT EVENTS | 60 / 73
IMPACT EVENTS
Project Name
:
Money Channel
Expo 2012
Client
:
Money Channel
Date
:
1 December 2012
Venue
:
Lotus Room, Queen Sirikit National Convention Center
Target
: Investors
The Solutions
: Concept Idea & Theme
Design & Decorations
Booth Games & Premiums
Set up & Run Queue on Stage
Seminar
:
Money Channel Expo 2012
05
Corporate Social
Responsibility
Diageo Moet Hennessy: Road Safety, Reef @Sattahip and donation
campaigns
PAN MARKETING SERVICES
CORPORATE SOCIAL RESPONSIBILITY | 62 / 73
CORPORATE SOCIAL RESPONSIBILITY
Corporate self-regulation integrated into a business model. CSR policy
functions as a built-in, self-regulating mechanism whereby a business
monitors and ensures its active compliance with the spirit of the law, ethical
standards, and international norms. The goal of CSR is to embrace
responsibility for the company's actions and encourage a positive impact
through its activities on the environment, consumers, employees,
communities, stakeholders and all other members of the public who may
also be considered as stakeholders.
✓
Social Sharing Activity
✓
Community Relationship
✓
Company’s image
C
orporate
S
ocial
R
esponsibility (CSR)
PAN MARKETING SERVICES
CORPORATE SOCIAL RESPONSIBILITY | 63 / 73
CORPORATE SOCIAL RESPONSIBILITY
Target Market
✓
Driver
The Challenge
✓
Create & Design
✓
Location Survey
✓
Contact & Permission
The Solutions
✓
Campaign signs installed @
Bangkok & Nakornratchasima
✓
Seminar
✓
Giveaway Activity
Diageo Moet Hennessy :
Road Safety 2012 (Signage)
PAN MARKETING SERVICES
CORPORATE SOCIAL RESPONSIBILITY | 64 / 73
CORPORATE SOCIAL RESPONSIBILITY
Objective
✓
To save the reef
The Solutions
✓
Location survey
✓
Contact & Permission with local
authorities
✓
Set up & Run queue
✓
Catering preparation
Diageo Moet Hennessy :
Reef @Sattahip
PAN MARKETING SERVICES
CORPORATE SOCIAL RESPONSIBILITY | 65 / 73
CORPORATE SOCIAL RESPONSIBILITY
Diageo Moet Hennessy
:
บริจาคฝาขวดและบริจาคหนังสือ
06
PR Results
Mosclean press interview clipping report and media coverage
PAN MARKETING SERVICES
PR RESULTS | 67 / 73
PR RESULTS
Newspaper
Circulation
Date
Ad. Rate
Col. Inch
Ad. Value
PR Value (x 3)
Name
per Col. Inch. (THB)
(THB)
(THB)
Lok Wan Nee
20,000
16-12-16
900.00
8.22
7,398.00
22,194.00
Thaipost
90,000
19-12-16
850.00
17.01
14,458.50
43,375.50
Krung Thep Turakit
200,000
20-12-16
2,400.00
71.01
170,424.00
511,272.00
Thaipost
900,000
23-12-16
850.00
12.9
10,965.00
32,895.00
Pim Thai
20,000
27-12-16
800.00
34.84
27,872.00
83,616.00
Thansettakit
120,000
29-12-16
1,250.00
79.57
99,462.50
298,387.50
Siamrath
900,000
29-12-16
1,050.00
33.54
35,217.00
105,651.00
Total
365,797.00
1,097,391.00
PR Return Summary
PR: Mosclean Clipping News
JIMM 2016 MosClean Press Interview Clipping Report
PAN MARKETING SERVICES
PR RESULTS | 69 / 73
PR RESULTS
Krungthep Turakit Newspaper
(Bangkok Biz)
Circulation:
200,000
Ad Rate:
2,400 per Col.Inch
Section:
Finance & Investment
Date:
Tue. 20 Dec. 2016
Year:
30
Issue:
10316
Col.Inch:
71.01
Page:
17 (top-left), 27
Ad Value:
170,424 baht
PR Value (x3):
511,272 baht
Clip:
Full Color
1/2
PR: Mosclean Clipping News
PAN MARKETING SERVICES
PR RESULTS | 70 / 73
PR RESULTS
Lok Wan Nee Newspaper
(Daily World Today)
Thansettakit Newspaper
Krungthep Turakit Newspaper
PAN MARKETING SERVICES
PR RESULTS | 71 / 73
PR RESULTS
http://www.ryt9.com/tag/%E0%B
8%A1%E0%B8%AD%E0%B8%AA%
E0%B8%84%E0%B8%A5%E0%B8%
B5%E0%B8%99/
PR: Mosclean Clipping News
PAN MARKETING SERVICES
WHY US | 72 / 73
WHY US
Why
us?
•
Ability to develop
the right message to
journalists
•
Integrated Marketing
Communication
expertise
•
Ability to deliver the marketing solutions
for
PR and promotional campaign for business
to business and business to customers
THANK YOU
Let’s work together.
For more information, please contact
Charan Ananpoonsap (Pan)
Director
Mobile: 0989532562
Email: charan@panmarketingservices.net
